Morgenthal Frederics
With thirteen flagship locations, Morgenthal Frederics’ heirloom-quality designs have made them leaders in the independent luxury eyewear space.
Partnered with the likes of Jacques Marie Mage, Chrome Hearts and Cartier, they continue to create, curate and care for the world's finest eyewear.
Drawing new customers into their boutiques to experience expert opticianry and customer service has been a top priority for the brand.
By spotlighting exclusive events and collections with luxury fashion houses like Sabyasachi, in addition to our evergreen awareness strategies, we’ve seen a strong increase in impressions, ad engagement rates, event sign-up landing page visits and reach.
While it has been a secondary goal, we’ve also seen strong growth on the e-commerce side, with an increase in gross sales, average order value, and returning customer rates.
Services
Paid Social
Paid Search
Creative Strategy
Worked on as a Digital Marketing Manager at Maison MRKT