Jennifer Behr
Jennifer Behr is one of New York City’s foremost ateliers for jewellery and bridal headpieces.
The eponymous line, as seen on Sofia Richie Grainge, Hailey Bieber and Sydney Sweeney, is handcrafted in their Brooklyn Studio. Each ethereal piece is made to be cherished for years to come.
Creative testing was one of the core goals of the Jennifer Behr team. We wanted to discover which ad types were most effective at getting customers to purchase while staying aligned with the team’s creative direction.
Using an approach backed by data and larger fashion trends, we were able to scale media spend while maintaining ROAS, increasing paid & sitewide revenue, traffic and ad engagement rates.
Services
Creative Strategy
Paid Social Management & Reporting
Paid Search & Reporting
Worked on as a Digital Marketing Manager at Maison MRKT
