Emily P. Wheeler
Emily P. Wheeler is a luxury jewellery brand for women who aren’t afraid to defy convention and colour outside the lines. The unforgettable jewels are a promise to oneself to always make the ordinary extraordinary.
Increasing brand awareness and scaling direct-to-consumer sales
After successfully partnering with multi-brand retailers like Net-a-Porter, Saks and Harrods, the Emily P. Wheeler team wanted to increase traffic and revenue generated directly from their website.
With a high average order value and still in the early stages of building brand awareness, their team needed assistance garnering the attention of new audiences and then converting them to purchasers.
Audience Testing and Creative Strategy
Together, we devised a creative strategy that stayed true to the brand’s voice and image, but also factored in what was performing well online.
By serving a strong mix of hero products and first-time friendly purchases to the relevant audiences, we were able to lift revenue, the brand’s conversion rate and their average order value.
Services
Creative Strategy
Paid Social Management & Reporting
Paid Search & Reporting
Programmatic Display
Lead Gen & First-Party Data Management
Worked on as a Digital Marketing Strategist at Maison MRKT
